Apollonis Authentic Meunier n.v.

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Destiny as a winemaker

The Loriot family, wine makers since 1675, reside in Festigny on the Côte Munier, an area southwest of Reims where the Pinot Meunier grape flourishes. Michel Loriot decided from a young age to be a musician, an ambition not exactly supported by his father and grandfather. Music was deemed a hobby, but his vocation was going to be that of wine maker. Luckily for us, he found a way to combine the best of both worlds, by making music an integral part of his vineyards and vinification process.


More scientifically, Michel practices the art of génodique. Simply put, he makes use of music – or musical tones- in the vineyard. It has been proven that certain tones can keep viruses and diseases away, and it shows. Annually on average 84% fewer plants die as a result of diseases, meaning a much healthier vineyard.

In the cellars, the last fermentation which creates champagne out of still wine is supported by the strong notes of Mozart, Beethoven, Vivaldi and Brahms. Then the champagne is further cellared and aged with the same notes.

Expressive Pinot Meunier

What does this all lead to in the bottle? Nice, complex champagnes with expressive flavours extracted from the Pinot Meunier grapes: in the nose a combination of warm tones of plum and honey mineral notes, with hints of violet. On the palate: compote and honey. The structure is harmonious, just like the musical compositions the champagne grew up listening to.

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